by Nick Brown | Mar 28, 2018 | Sales Goals, Sales Training
Sadly, Your Employees are Likely “Un-selling” Members For many credit unions, the struggle to get their employees to reach out to their members and sell is real. Often when speaking to credit union leadership, they are frustrated with their staff because...
by Nick Brown | Feb 8, 2018 | Sales Training
Did you know that one of the most powerful ways for your employees to recapture more loans is for your employees to literally show members the numbers on how it will save them money? This is one of the secrets that I teach credit unions across the nation. When you are...
by Nick Brown | Dec 15, 2017 | Sales Goals, Sales Training
***As featured in CU Business Magazine in October 2017*** Your Credit Union is a retail sales establishment, meaning you sell products and services direct to consumers. As a retail sales establishment this means your credit union has a sales culture and a sales...
by Nick Brown | Nov 15, 2017 | Sales Training
“Too often, our members get what they ask for, but not what they truly need.” By: Nick Brown ***As seen in Credit Union Business Magazine April 2017*** Credit union sales is a passion of mine. This is why, a few years ago I left my very comfortable...
by Nick Brown | Oct 17, 2017 | Loan Recapture Sales, Outbound Call Center, Sales Goals
**As seen in CU Business Magazine** When it comes to a new financial need, who do your members and prospective members call first? If it’s not your credit union, then you’re getting it wrong. If you want to stay on top of mind with members, these four tips...
by Nick Brown | Mar 20, 2017 | eLending, Loan Recapture Sales, Outbound Call Center
Last week the Federal Reserve voted nearly unanimously to raise the key interest rate by a quarter percent for the second time in 3 months. The recent increases are part of a rate increase strategy which Fed Chair Janet Yellen says will continue into 2018. Many...
by Nick Brown | Feb 13, 2017 | eLending, Outbound Call Center, Sales Goals
With auto purchases predicted to fall, should your credit union prepare for a loan growth stall in 2017? Last week I shared an article from CreditUnions.com titled “Have We Reached Peak Auto?” It’s was a very well written article by Erik Payne in which he...
by Nick Brown | Jul 26, 2016 | Sales Training
It’s no secret, I love credit union sales. My years serving credit union members through sales and leading sales teams taught me a lot about how to speak to, connect with, and engage credit union members in the sales process. And now I am equally excited and...
by Nick Brown | Jun 7, 2016 | Sales Goals
Recently I’ve been revisiting the different ways people learn and have come across some great information on the subject. What it boils down to is when learning something new we will tend to gravitate to one of 4 learning styles: Visual, Audio, Tactile or...
by Nick Brown | May 24, 2016 | Outbound Call Center, Sales Goals
It’s no secret, indirect lending has been a critical component to the credit union industries rising domination of the auto lending market. Credit unions with indirect programs have experienced consistent double digit loan growth with a rich supply of new members who...
