by Nick Brown | Sep 4, 2026 | Coaching, Leadership, Sales Goals, Sales Training
It’s strategic planning season. Credit unions across the country are deciding what it will take to be successful in the coming year and beyond. Goals are being evaluated, initiatives are being prioritized, and resources are being allocated. How do we grow the...
by Nick Brown | Jul 9, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In 2010, the credit union where I worked found itself facing the same challenges many credit unions were experiencing across the country. The housing market had collapsed, the economy was struggling, charge-offs were rising, and loan growth had slowed dramatically. ...
by Nick Brown | Jun 3, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In an article we previously published titled, What Top Credit Union Salespeople Do Differently, we explored several reasons why top-performing salespeople consistently outperform many of their peers, and why selling often appears to come so naturally to them. One of...
by Nick Brown | Apr 29, 2026 | Coaching, Leadership, Member Relationships, Sales Training
Every credit union has a sales culture and a sales team. But not every credit union is getting sales results. The difference isn’t found in the market, the product set, or even the strategy. It comes down to whether the organization has done the work to...
by Nick Brown | Apr 9, 2026 | Sales Mindset, Sales Training
Originally published on CUInsight.com “You can’t build primary relationships while pretending you are not a sales organization.” For decades, credit unions have built their reputation on service: friendly employees, helpful attitudes, and a genuine desire to do right...
by Nick Brown | Oct 31, 2025 | Leadership, Sales Goals, Sales Training
Originally published on CUInsight.com The deposit wars are over. After years of fighting for funds with aggressive rates and short-term promotions, credit unions are finally lowering deposit rates and moving past the frenzy. But as deposit rates cool, members are also...
