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Which of These 4 Sales Approaches is Your Credit Union Using?

Which of These 4 Sales Approaches is Your Credit Union Using?

by Nick Brown | Jul 7, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training

I have worked in the credit union industry for nearly twenty-two years. In that time, I have observed and been part of hundreds of different credit union sales teams. Not all of those teams were successful. In fact, many didn’t even view themselves as being in sales....
Branch Sales Training: 13 Reasons Your Credit Union Stinks at Selling: Part 2

Branch Sales Training: 13 Reasons Your Credit Union Stinks at Selling: Part 2

by Nick Brown | Apr 18, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training

****As seen in CU Business Magazine in September 2021.***** When organizations struggle with, or as we have put it, stink at selling there are generally a few critical things that are just not working right. Luckily, those things can be identified, addressed, and...
Branch Sales Training: 13 Reasons Your Credit Union Stinks at Selling: Part 2

Branch Sales Training: 13 Reasons Your Credit Union Stinks at Selling: Part 1

by Nick Brown | Nov 22, 2021 | Sales Goals, Sales Mindset, Sales Training

****As seen in CU Business Magazine in August 2021.***** From time to time, I hear this question asked by credit union executives… “Is selling really all that important?” This is a valid question, especially for credit unions thatare struggling to improve their sales...
7 Steps to a Complete Sales Process

7 Steps to a Complete Sales Process

by Nick Brown | Apr 21, 2021 | Sales Goals, Sales Mindset, Sales Training

A few years ago, I had the opportunity to spend an entire day shadowing team members in a client’s branch network. I do quite a bit of shadowing of team members who have been through my training, but this was a special situation. I was invited to shadow these team...
8 Sales KPIs Every Credit Union Should Be Measuring

8 Sales KPIs Every Credit Union Should Be Measuring

by Nick Brown | Mar 16, 2021 | Sales Goals, Sales Training

Many years ago, I remember sitting in a meeting led by our team’s Senior Vice President where he was discussing his vision for our outbound sales department and the strategy that would help us reach this vision. As I listened to his presentation, I couldn’t help but...
Could the Coronavirus be the Cure for Your Credit Union?

Could the Coronavirus be the Cure for Your Credit Union?

by Nick Brown | Mar 27, 2020 | Loan Recapture Sales, Sales Goals, Sales Training

If you have read any of the articles we have had published over the last three years, and I hope you have, you know that I am a sales champion for the credit union industry. My goal is to provide competent, credit union-specific sales training in an effort to help...
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