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Setting the Right Sales Goals: How Credit Unions Can Transform Performance by Focusing on the Right Targets

Setting the Right Sales Goals: How Credit Unions Can Transform Performance by Focusing on the Right Targets

by Nick Brown | Mar 31, 2026 | Sales Goals

Originally published on CUInsight.com As we close out 2026, many credit unions are deep into next year’s planning cycle. But the truth is, whether it’s December of 2026 or any other point in the strategic calendar, the challenges surrounding sales goal setting are...
From Deposit Wars to Relationship Wins: The New Era of Deposit Growth Has Begun

From Deposit Wars to Relationship Wins: The New Era of Deposit Growth Has Begun

by Nick Brown | Oct 31, 2025 | Leadership, Sales Goals, Sales Training

Originally published on CUInsight.com The deposit wars are over. After years of fighting for funds with aggressive rates and short-term promotions, credit unions are finally lowering deposit rates and moving past the frenzy. But as deposit rates cool, members are also...
Turn a Simple Transaction into a Deeper Member Relationship

Turn a Simple Transaction into a Deeper Member Relationship

by Nick Brown | Jul 14, 2025 | Leadership, Member Relationships, Sales Goals, Sales Training

Originally published on CUInsight.com At some point most credit unions find themselves looking for ways to improve sales performance—more loans, deposit growth, higher product penetration. And one of the first ideas that often comes up is, “Maybe we just need better...
10 ways SalesCU is Empowering Credit Unions to Enrich Members’ Lives

10 ways SalesCU is Empowering Credit Unions to Enrich Members’ Lives

by Nick Brown | Jul 8, 2025 | Leadership, Sales Goals, Sales Training

Originally published on CUInsight.com SalesCU has partnered with credit unions across the country, providing tailored training, coaching, and strategic support. Our programs are designed specifically for the credit union industry, ensuring that every recommendation...
Building a Strong Credit Union Sales Culture

Building a Strong Credit Union Sales Culture

by Nick Brown | Apr 10, 2025 | Leadership, Sales Goals, Sales Mindset, Sales Training

Originally published on CUInsight.com If you’ve ever tried to build a strong sales culture in your credit union, you know it’s not as simple as flipping a switch. Sales in a credit union isn’t about pushing products—it’s about helping members improve their financial...
How to Set Sales Goals that Stretch your Credit Union and Reach Them in 2024 

How to Set Sales Goals that Stretch your Credit Union and Reach Them in 2024 

by Nick Brown | Nov 20, 2023 | Sales Goals

Much of the work we do with credit unions is focused on setting and achieving sales goals. Often credit unions reach out to us because they are not reaching their goals or the potential they know is possible, and they feel that opportunity is being missed. Does this...
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