by Nick Brown | Sep 14, 2023 | eLending, Leadership, Loan Recapture Sales, Outbound Call Center, Sales Goals
Credit unions create revenue from many different sources such as non-lending product and service sales, fees, and investments. However, lending is by far the primary source of income for any financial institution. All financial executives know this. But for many...
by Nick Brown | Aug 22, 2023 | Sales Goals, Sales Training
If you are like most of the credit unions I am currently working with, the competition to grow and retain deposits is a real challenge. The deposit war began last year and is still raging. And it doesn’t look like it will settle down for many months. Out of...
by Nick Brown | Jul 7, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
I have worked in the credit union industry for nearly twenty-two years. In that time, I have observed and been part of hundreds of different credit union sales teams. Not all of those teams were successful. In fact, many didn’t even view themselves as being in sales....
by Nick Brown | Apr 18, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in September 2021.***** When organizations struggle with, or as we have put it, stink at selling there are generally a few critical things that are just not working right. Luckily, those things can be identified, addressed, and...
by Nick Brown | Nov 22, 2021 | Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in August 2021.***** From time to time, I hear this question asked by credit union executives… “Is selling really all that important?” This is a valid question, especially for credit unions thatare struggling to improve their sales...
by Nick Brown | Apr 21, 2021 | Sales Goals, Sales Mindset, Sales Training
A few years ago, I had the opportunity to spend an entire day shadowing team members in a client’s branch network. I do quite a bit of shadowing of team members who have been through my training, but this was a special situation. I was invited to shadow these team...
