About SalesCU

Nick Brown


Schedule a time to speak with Nick:

SalesCU(TM) was initially established in 2015 as Nick Brown Consulting. Nick Brown, the founder, became passionate about credit unions early on in his career working as a teller, trainer, and at an outbound call center. He spent the next 3 years on the phone perfecting his sales approach and proved to the credit union that sales are easy when you understand your member’s needs.

Eventually promoted to the manager and director of the outbound call center, Nick spent 6 years creating an amazing amount of success, with his processes being benchmarked for their outbound sales projections in their CEO Strategies program.

Once published, he started receiving requests from many credit unions on how to implement his strategies for their outbound teams. The SalesCU(TM) was born.

Today The SalesCU is being implemented in dozens of credit unions nationwide to help them serve their members needs at a higher level through sales. Credit unions are the future of financial services but there is so much opportunity missed each day due to lack of sales focus and strategy.

The SalesCU is the solution that credit unions need to become consumer’s first choice for their saving, checking, lending, insurance, business and investment needs.

Our hope is that you will join us and allow The SalesCU to come to your credit union and train your member services team to capture the opportunities your members present every day. Because, if you are not selling to your members you are not truly serving their financial needs.  


Julie is a certified life coach and mentor. Julie’s specialty is helping individuals overcome their limiting beliefs and align their mindsets with their goals. She has repeatedly discovered that if one’s mindset is off, no amount of skill-set will make up for it. Mindset is the foundation for all success. How does this apply to credit union sales? Great question! If your employees do not see the big picture, or the need to sell to members, it will block their ability to achieve success in their sales. When you train someone to say exact scripts without changing his or her mindset, you commonly have inconsistent results. When mindset is off, it sends the wrong messages through body language and voice intonation to the members and sabotages the sales. This might be why you have tried numerous times to teach and train your employees to sell to your members and continue to feel it a failing and a hopeless cause.

“I am here to tell you that it is NOT hopeless.” Likely, your employees either have the wrong mindset about why credit unions sell to members, OR they have a negative mindset about sales all together.

Julie once had a negative mindset about sales, overcome this mindset with results to prove it. With her understanding of how the mind works, and how to reprogram it, she has been able to overcome her negative mindset on sales. Through this process, she has become a powerful mindset coach who will help your credit union employees not only overcome their mindset limitations but empower them to achieve sales success for your credit union.

Julie Brown