The primary purposes of a credit union is to create value for its membership. But how much value are your members receiving if they aren’t using the credit union’s products and services?

Most credit unions struggle with product and service penetration. Often this is the case because they try to drive product penetration by developing outstanding products and services, marketing, and promotional offer, instead of addressing the real issue… To increase product penetration, credit unions need to improve sales.

The primary sales asset of a credit union is still the front-line staff. In this webinar we will discuss how your credit union can improve sales and inspire your front line to drive product penetration in areas such as lending, checking, and credit cards.