by Nick Brown | Sep 14, 2023 | eLending, Leadership, Loan Recapture Sales, Outbound Call Center, Sales Goals
Credit unions create revenue from many different sources such as non-lending product and service sales, fees, and investments. However, lending is by far the primary source of income for any financial institution. All financial executives know this. But for many...
by Nick Brown | Aug 22, 2023 | Sales Goals, Sales Training
If you are like most of the credit unions I am currently working with, the competition to grow and retain deposits is a real challenge. The deposit war began last year and is still raging. And it doesn’t look like it will settle down for many months. Out of...
by Nick Brown | May 31, 2023 | Sales Objections, Sales Training
One of the most requested sales training topics we receive from our credit union clients is on overcoming objections. Sales leaders feel that objections are a normal part of the sales process, and that being equipped with tools to overcome those objections is critical...
by Nick Brown | Jan 18, 2023 | Leadership, Sales Training
What is the most important conversation a credit union has with its members? This is a question I sometimes pose to credit union sales leaders and senior salespeople who attend our training workshops. It garners a lot of discussion and prompts answers that range from,...
by Nick Brown | Oct 5, 2022 | Sales Training
There is a growing need in the financial services industry for a robust sales culture. That isn’t to say that there needs to be a hard sales approach, or even a “sales first” mentality towards member service. However, credit unions do need to transform their front...
by Nick Brown | Jul 7, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
I have worked in the credit union industry for nearly twenty-two years. In that time, I have observed and been part of hundreds of different credit union sales teams. Not all of those teams were successful. In fact, many didn’t even view themselves as being in sales....
by Nick Brown | Apr 18, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in September 2021.***** When organizations struggle with, or as we have put it, stink at selling there are generally a few critical things that are just not working right. Luckily, those things can be identified, addressed, and...
by Nick Brown | Apr 12, 2022 | Sales Mindset, Sales Training
I have been a Boy Scout advisor for most of my adult life. If you know anything about Scouting, you know the highlight of the year is the week-long summer camp. I have been to dozens. A few years ago, our troop spent summer camp at Camp Hunt. It sits on the bank of...
by Nick Brown | Feb 4, 2022 | Sales Mindset, Sales Training
****As seen in CU Business Magazine in January 2022.***** Every credit union has at least one. That team member who consistently out performs everyone else in sales. They are always at the top with their sales numbers, and they do a great job selling most of the...
by Nick Brown | Nov 22, 2021 | Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in August 2021.***** From time to time, I hear this question asked by credit union executives… “Is selling really all that important?” This is a valid question, especially for credit unions thatare struggling to improve their sales...
