by Nick Brown | Sep 4, 2026 | Coaching, Leadership, Sales Goals, Sales Training
It’s strategic planning season. Credit unions across the country are deciding what it will take to be successful in the coming year and beyond. Goals are being evaluated, initiatives are being prioritized, and resources are being allocated. How do we grow the...
by Nick Brown | Aug 6, 2026 | Coaching, Hiring, Leadership
Have you ever wondered why some credit unions successfully build a thriving sales and service culture while others struggle to gain traction, even after investing in the same training? Over the past decade, SalesCU has had the privilege of working with more than 150...
by Nick Brown | Jul 9, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In 2010, the credit union where I worked found itself facing the same challenges many credit unions were experiencing across the country. The housing market had collapsed, the economy was struggling, charge-offs were rising, and loan growth had slowed dramatically. ...
by Nick Brown | Jun 3, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In an article we previously published titled, What Top Credit Union Salespeople Do Differently, we explored several reasons why top-performing salespeople consistently outperform many of their peers, and why selling often appears to come so naturally to them. One of...
by Nick Brown | Apr 29, 2026 | Coaching, Leadership, Member Relationships, Sales Training
Every credit union has a sales culture and a sales team. But not every credit union is getting sales results. The difference isn’t found in the market, the product set, or even the strategy. It comes down to whether the organization has done the work to...
by Nick Brown | Apr 14, 2026 | Coaching, Leadership
Originally published on CUInsight.com Most credit unions do not miss their growth goals because they lack ambition. They miss them because behavior never truly changes. Each year, executive teams establish aggressive targets for loan growth, deposit growth, and...
by Nick Brown | Apr 9, 2026 | Sales Mindset, Sales Training
Originally published on CUInsight.com “You can’t build primary relationships while pretending you are not a sales organization.” For decades, credit unions have built their reputation on service: friendly employees, helpful attitudes, and a genuine desire to do right...
by Nick Brown | Apr 1, 2026 | Leadership
Originally published on CUInsight.com I love working in the credit union industry. I am convinced that some of the finest people in the world work in credit unions—people who genuinely care, want to help, solve problems, and create win-win outcomes for members every...
by Nick Brown | Mar 31, 2026 | Sales Goals
Originally published on CUInsight.com As we close out 2026, many credit unions are deep into next year’s planning cycle. But the truth is, whether it’s December of 2026 or any other point in the strategic calendar, the challenges surrounding sales goal setting are...
by Nick Brown | Nov 19, 2025 | Leadership
Originally published on CUInsight.com November reminds us to slow down, take inventory of what matters, and say thank you. But in the world of credit unions, gratitude isn’t just seasonal, it’s strategic. The most successful credit unions don’t wait until...
