by Nick Brown | Jan 18, 2023 | Leadership, Sales Training
What is the most important conversation a credit union has with its members? This is a question I sometimes pose to credit union sales leaders and senior salespeople who attend our training workshops. It garners a lot of discussion and prompts answers that range from,...
by Nick Brown | Oct 5, 2022 | Sales Training
There is a growing need in the financial services industry for a robust sales culture. That isn’t to say that there needs to be a hard sales approach, or even a “sales first” mentality towards member service. However, credit unions do need to transform their front...
by Nick Brown | Jul 7, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
I have worked in the credit union industry for nearly twenty-two years. In that time, I have observed and been part of hundreds of different credit union sales teams. Not all of those teams were successful. In fact, many didn’t even view themselves as being in sales....
by Nick Brown | Apr 18, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in September 2021.***** When organizations struggle with, or as we have put it, stink at selling there are generally a few critical things that are just not working right. Luckily, those things can be identified, addressed, and...
by Nick Brown | Apr 12, 2022 | Sales Mindset, Sales Training
I have been a Boy Scout advisor for most of my adult life. If you know anything about Scouting, you know the highlight of the year is the week-long summer camp. I have been to dozens. A few years ago, our troop spent summer camp at Camp Hunt. It sits on the bank of...
