by Nick Brown | Apr 10, 2025 | Leadership, Sales Goals, Sales Mindset, Sales Training
Originally published on CUInsight.com If you’ve ever tried to build a strong sales culture in your credit union, you know it’s not as simple as flipping a switch. Sales in a credit union isn’t about pushing products—it’s about helping members improve their financial...
by Nick Brown | Nov 20, 2023 | Sales Goals
Much of the work we do with credit unions is focused on setting and achieving sales goals. Often credit unions reach out to us because they are not reaching their goals or the potential they know is possible, and they feel that opportunity is being missed. Does this...
by Nick Brown | Sep 14, 2023 | eLending, Leadership, Loan Recapture Sales, Outbound Call Center, Sales Goals
Credit unions create revenue from many different sources such as non-lending product and service sales, fees, and investments. However, lending is by far the primary source of income for any financial institution. All financial executives know this. But for many...
by Nick Brown | Aug 22, 2023 | Sales Goals, Sales Training
If you are like most of the credit unions I am currently working with, the competition to grow and retain deposits is a real challenge. The deposit war began last year and is still raging. And it doesn’t look like it will settle down for many months. Out of...
by Nick Brown | Jul 7, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
I have worked in the credit union industry for nearly twenty-two years. In that time, I have observed and been part of hundreds of different credit union sales teams. Not all of those teams were successful. In fact, many didn’t even view themselves as being in sales....
by Nick Brown | Apr 18, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in September 2021.***** When organizations struggle with, or as we have put it, stink at selling there are generally a few critical things that are just not working right. Luckily, those things can be identified, addressed, and...
