by Nick Brown | Apr 9, 2026 | Sales Mindset, Sales Training
Originally published on CUInsight.com “You can’t build primary relationships while pretending you are not a sales organization.” For decades, credit unions have built their reputation on service: friendly employees, helpful attitudes, and a genuine desire to do right...
by Nick Brown | Apr 10, 2025 | Leadership, Sales Goals, Sales Mindset, Sales Training
Originally published on CUInsight.com If you’ve ever tried to build a strong sales culture in your credit union, you know it’s not as simple as flipping a switch. Sales in a credit union isn’t about pushing products—it’s about helping members improve their financial...
by Nick Brown | Mar 29, 2024 | Leadership, Sales Mindset, Sales Training
Earlier this year I took my family with me on a two-week business trip to southern Oregon and northern California. We have always wanted to visit this part of the country and jumped at the opportunity. As part of the trip, we went up the Oregon coast. Fortunately,...
by Nick Brown | Mar 29, 2024 | Leadership, Sales Mindset, Sales Training
I am a big sports fan. If I had the time, I would watch and play sports much more than I currently do. As a fan, I want to see my teams win. More importantly, I want to see my teams win more frequently than their rivals, especially when they play each other. Winning...
by Nick Brown | Jul 7, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
I have worked in the credit union industry for nearly twenty-two years. In that time, I have observed and been part of hundreds of different credit union sales teams. Not all of those teams were successful. In fact, many didn’t even view themselves as being in sales....
by Nick Brown | Apr 18, 2022 | Leadership, Sales Goals, Sales Mindset, Sales Training
****As seen in CU Business Magazine in September 2021.***** When organizations struggle with, or as we have put it, stink at selling there are generally a few critical things that are just not working right. Luckily, those things can be identified, addressed, and...
