by Nick Brown | Oct 31, 2025 | Leadership, Sales Goals, Sales Training
Originally published on CUInsight.com The deposit wars are over. After years of fighting for funds with aggressive rates and short-term promotions, credit unions are finally lowering deposit rates and moving past the frenzy. But as deposit rates cool, members are also...
by Nick Brown | Sep 12, 2025 | Leadership, Member Relationships
Originally published on CUInsight.com “If you’re not servicing and developing your existing business relationships, that’s exactly why you struggle to attract new ones.” Credit unions aren’t ignoring their business members—they’re often simply unsure of how to...
by Nick Brown | Aug 19, 2025 | Leadership
Originally published on CUInsight.com A few years ago, I stopped by my credit union branch to make a deposit into my business account. On the way out, I noticed the branch manager in his office and popped in to say hi and check in. I knew him well—I’d had the...
by Nick Brown | Jul 14, 2025 | Leadership, Member Relationships, Sales Goals, Sales Training
Originally published on CUInsight.com At some point most credit unions find themselves looking for ways to improve sales performance—more loans, deposit growth, higher product penetration. And one of the first ideas that often comes up is, “Maybe we just need better...
by Nick Brown | Jul 8, 2025 | Leadership, Sales Goals, Sales Training
Originally published on CUInsight.com SalesCU has partnered with credit unions across the country, providing tailored training, coaching, and strategic support. Our programs are designed specifically for the credit union industry, ensuring that every recommendation...
by Nick Brown | Jun 24, 2025 | Leadership, Sales Training
Originally published on CUInsight.com One of the most common questions I get from credit union leaders is this: “What separates credit unions that successfully build a thriving sales culture from those that continue to struggle?” After working with dozens of credit...
by Nick Brown | May 22, 2025 | Leadership, Sales Training
Originally published on CUInsight.com In today’s competitive financial landscape, credit unions can no longer rely on service alone to grow relationships and remain relevant. While exceptional service is essential, it’s not enough. Members expect more than...
by Nick Brown | Apr 10, 2025 | Leadership, Sales Goals, Sales Mindset, Sales Training
Originally published on CUInsight.com If you’ve ever tried to build a strong sales culture in your credit union, you know it’s not as simple as flipping a switch. Sales in a credit union isn’t about pushing products—it’s about helping members improve their financial...
by Nick Brown | Nov 5, 2024 | Outbound Call Center
For credit unions, fall is a time of planning, reflection, and forward momentum. As we set new budgets, redefine goals, and envision upcoming projects, it’s also the ideal season to consider initiatives that deepen member relationships and open doors to new growth...
by Nick Brown | Sep 3, 2024 | Sales Training
Transforming Credit Union Sales Culture and Empowering Sustainable Growth Salt Lake City, Utah –September 3. 2024 – SalesCU, a leader in credit union-specific sales training and consulting, is proud to announce its recognition as one of the Top 10 Sales Training...
