Before working with SalesCU, our credit union struggled with inconsistent sales processes and missed opportunities to identify member needs. The SURPASS framework gave us a clear, unified approach, improved coaching structure, and greater visibility into performance. Since the training, our team has become more confident and better prepared for member conversations. Even our back-office departments gained insights that helped them better support our sales efforts. SalesCU brought the fresh, modern structure we needed to strengthen our culture and improve results.