by Nick Brown | Jul 9, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In 2010, the credit union where I worked found itself facing the same challenges many credit unions were experiencing across the country. The housing market had collapsed, the economy was struggling, charge-offs were rising, and loan growth had slowed dramatically. ...
by Nick Brown | Oct 31, 2025 | Leadership, Sales Goals, Sales Training
Originally published on CUInsight.com The deposit wars are over. After years of fighting for funds with aggressive rates and short-term promotions, credit unions are finally lowering deposit rates and moving past the frenzy. But as deposit rates cool, members are also...
by Nick Brown | Sep 12, 2025 | Leadership, Member Relationships
Originally published on CUInsight.com “If you’re not servicing and developing your existing business relationships, that’s exactly why you struggle to attract new ones.” Credit unions aren’t ignoring their business members—they’re often simply unsure of how to...
by Nick Brown | Jul 14, 2025 | Leadership, Member Relationships, Sales Goals, Sales Training
Originally published on CUInsight.com At some point most credit unions find themselves looking for ways to improve sales performance—more loans, deposit growth, higher product penetration. And one of the first ideas that often comes up is, “Maybe we just need better...
