by Nick Brown | Jun 3, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In an article we previously published titled, What Top Credit Union Salespeople Do Differently, we explored several reasons why top-performing salespeople consistently outperform many of their peers, and why selling often appears to come so naturally to them. One of...
by Nick Brown | Apr 29, 2026 | Coaching, Leadership, Member Relationships, Sales Training
Every credit union has a sales culture and a sales team. But not every credit union is getting sales results. The difference isn’t found in the market, the product set, or even the strategy. It comes down to whether the organization has done the work to...
by Nick Brown | Apr 14, 2026 | Coaching, Leadership
Originally published on CUInsight.com Most credit unions do not miss their growth goals because they lack ambition. They miss them because behavior never truly changes. Each year, executive teams establish aggressive targets for loan growth, deposit growth, and...
by Nick Brown | Apr 9, 2026 | Sales Mindset, Sales Training
Originally published on CUInsight.com “You can’t build primary relationships while pretending you are not a sales organization.” For decades, credit unions have built their reputation on service: friendly employees, helpful attitudes, and a genuine desire to do right...
by Nick Brown | Apr 1, 2026 | Leadership
Originally published on CUInsight.com I love working in the credit union industry. I am convinced that some of the finest people in the world work in credit unions—people who genuinely care, want to help, solve problems, and create win-win outcomes for members every...
