by Nick Brown | Aug 6, 2026 | Coaching, Hiring, Leadership
Have you ever wondered why some credit unions successfully build a thriving sales and service culture while others struggle to gain traction, even after investing in the same training? Over the past decade, SalesCU has had the privilege of working with more than 150...
by Nick Brown | Jul 9, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In 2010, the credit union where I worked found itself facing the same challenges many credit unions were experiencing across the country. The housing market had collapsed, the economy was struggling, charge-offs were rising, and loan growth had slowed dramatically. ...
by Nick Brown | Jun 3, 2026 | Coaching, Leadership, Member Relationships, Sales Training
In an article we previously published titled, What Top Credit Union Salespeople Do Differently, we explored several reasons why top-performing salespeople consistently outperform many of their peers, and why selling often appears to come so naturally to them. One of...
by Nick Brown | Apr 29, 2026 | Coaching, Leadership, Member Relationships, Sales Training
Every credit union has a sales culture and a sales team. But not every credit union is getting sales results. The difference isn’t found in the market, the product set, or even the strategy. It comes down to whether the organization has done the work to...
by Nick Brown | Apr 14, 2026 | Coaching, Leadership
Originally published on CUInsight.com Most credit unions do not miss their growth goals because they lack ambition. They miss them because behavior never truly changes. Each year, executive teams establish aggressive targets for loan growth, deposit growth, and...
