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Five Truths That Prove Coaching Outlasts Training

Five Truths That Prove Coaching Outlasts Training

by Nick Brown | Apr 14, 2026 | Coaching, Leadership

Originally published on CUInsight.com Most credit unions do not miss their growth goals because they lack ambition. They miss them because behavior never truly changes.  Each year, executive teams establish aggressive targets for loan growth, deposit growth, and...
From Order Taker to Value Creator – The Most Important Shift Credit Unions Must Make to Win the Primary Relationship

From Order Taker to Value Creator – The Most Important Shift Credit Unions Must Make to Win the Primary Relationship

by Nick Brown | Apr 9, 2026 | Sales Mindset, Sales Training

Originally published on CUInsight.com “You can’t build primary relationships while pretending you are not a sales organization.”  For decades, credit unions have built their reputation on service: friendly employees, helpful attitudes, and a genuine desire to do right...
Promote Leaders for the Right Reasons (And How to Fix It When You Don’t)

Promote Leaders for the Right Reasons (And How to Fix It When You Don’t)

by Nick Brown | Apr 1, 2026 | Leadership

Originally published on CUInsight.com I love working in the credit union industry. I am convinced that some of the finest people in the world work in credit unions—people who genuinely care, want to help, solve problems, and create win-win outcomes for members every...
Setting the Right Sales Goals: How Credit Unions Can Transform Performance by Focusing on the Right Targets

Setting the Right Sales Goals: How Credit Unions Can Transform Performance by Focusing on the Right Targets

by Nick Brown | Mar 31, 2026 | Sales Goals

Originally published on CUInsight.com As we close out 2026, many credit unions are deep into next year’s planning cycle. But the truth is, whether it’s December of 2026 or any other point in the strategic calendar, the challenges surrounding sales goal setting are...
Thankfulness in Member Service: Turning Gratitude into Growth

Thankfulness in Member Service: Turning Gratitude into Growth

by Nick Brown | Nov 19, 2025 | Leadership

Originally published on CUInsight.com November reminds us to slow down, take inventory of what matters, and say thank you. But in the world of credit unions, gratitude isn’t just seasonal, it’s strategic. The most successful credit unions don’t wait until...
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