Experience the three-day online workshop that will transform your service culture from ORDER TAKER to VALUE CREATOR—and amplify product penetration.

 IN PARTNERSHIP WITH:

3 Essential elements that will be covered in the workshop:

Competent sales training built for your credit union

Employees empowered with the sales mindset, processes and skills needed to sell

Leadership expertise to coach and mentor their sales teams to peak performance

BENEFITS OF THE INTENSIVE WORKSHOP:

In the workshop we will redefine how to best serve member needs and instill a new perspective on the credit union team member’s role. Your team will have the permission and confidence to better serve members’ needs. 

Tools:  The Credit Union Sales Mindset & The SURPASS Sales Process

Employees will learn how to quickly engage members in value-adding sales discussions. More members will receive products and services that fit their needs. Product penetration deepens for the credit union.

Tools: Relationship Mapping & The Simple Offer Conversation Approach

Get started right away using an effective and proven training program created by an expert with 20+ years of credit union sales experience. Your team will quickly become experts by learning to sell products with approaches that work.

Tools: Online access to the workshop & SalesCU Online Training Program

The Credit Union Sales Intensive is designed to provide the essential sales mindset, processes, and skills for all member-facing employees at your credit union. Send all of your sales leadership team and trainers to gain the tools necessary to build and support a sales program internally that will move the entire organization forward and create more value for your members.  

Tools: Transformational Leadership Training & SalesCU Coaching Calls

At SalesCU we understand that continued support and learning will be required  to build a sales program after the Intensive Workshop. You can get access to the SalesCU Online Sales Training Courses and follow-up coaching calls to assist with the unique questions, challenges, and needs of your credit union.

Tools: 4 step Coaching Formula, Online courses (add-on) & SalesCU coaching calls (add-on)

 

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Morgan W
MSR
{The Credit Union Sales Intensive Workshop was very engaging. Even though it was virtual I still felt it was very hands on. Thank you for a great 3 days of training and some wonderful tips and tricks.{
5
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Sue Beaubien
Vice President – Retail Services, Bellwether Community Credit Union
{Bellwether really wanted to find a sales training partner that would understand where we were in our sales culture evolution and help propel our teams forward.  It was important for us to move boldly and bring a fresh voice to our teams.  SalesCU pledged to deliver customized sales techniques and sales management tools to our team members, and SalesCU has kept that promise.  The program has 100% engagement from our sales managers and increased sales activities from our retail teams.{
5
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Kathryn Dame
VP-Branch Administration, Jeanne D'Arc Credit Union
{Our Member Experience management team truly enjoyed the 3-day intensive Sales and Leadership workshop facilitated by SalesCU. The rest of the team has reported that the online sales courses are great, too.  The workshop and online courses align perfectly with our credit union’s mission of “helping members make smart financial choices.”  The team is already more confident in educating the members about our products and services and helping them achieve their financial goals.{
5
Sue Beaubien
Vice President – Retail Services, Bellwether Community Credit Union
{Sales CU pledged to deliver customized sales techniques and sales management tools to our team members, and Sales CU has kept that promise.  The program has 100% engagement from our sales managers and increased sales activities from our retail teams.{
5
Betty Jo Elliott
Sales & Marketing Coordinator, CCUFC
{I had an amazing time and learned so much from this training.  All the worksheets and calculators are going to help me as loan officer and help develop our lending team. The only thing I could say, “I wish it was longer.”{
5
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Amanda Lewis
Member Service Manager, Bellwether Community Credit Union
{You're such a fantastic instructor. I learned so much from you, and even took away a few instructor best practices. Thank you.{
5
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Meaghan Baker
Branch Manager, Eagle One FCU
{This is a fantastic workshop! I learned so much more than I expected. It doesn't drag on like other workshops. Nick does a wonderful job of keeping everyone engaged and making everyone feel comfortable and the workshop is packed with great information that naturally flows!{
5
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Daniela Nicely
Office Manager, Altra Federal Credit Union
{This was one of the best sales trainings I’ve had in many years.{
5
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Eric Jones
CEO, Municipal Employees Credit Union of OKC
{[The Credit Union Sales Intensive Workshop helped me in] creating and sustaining a sales/experience culture.{
5
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Fatima Izatt
Director of Operations, Holy Rosary Credit Union
{It provided great worksheets as a resource to immediately put the training into action.{
5

Workshop Outline:

Day One: Sales Foundation
On day one we will learn the foundational principles of selling to credit union members and the credit union philosophy. We will build clarity on the essential elements of a successful and consistent sales approach. This includes the sales mindset, processes, and skills necessary for selling in a natural and member-centric way.
Learning objectives:
  • Identify member needs and how to have a conversation
  • Uncover needs and motivations by asking questions
  • Align products and service to meet member needs
  • Gain proper and effective commitments
Day Two: Advanced Sales Skills
On day two, attendees will learn what it takes to sell the full product line and craft primary financial relationships with their members. Attendees will also discover how to use foundational sales principles and how to apply them to advanced sales opportunities.
Learning objectives:
  • Manage sales objections
  • Effective member interviews
  • Cross-selling core products and services
  • Up-selling ancillary products and services 
  • Loan recapture
Day Three: Transformational Leadership 
The final day of the Credit Union Sales Intensive is designed with the sales leader or coach in mind. Leaders will learn how to identify employee coaching needs, develop an individual development plan to address them, and how to coach using one of three coaching models. Additionally, leaders will learn about the three coaching opportunities and how they should be used to continuously develop their teams. Those three coaching opportunities are:
1. Shadowing
2. Debriefing
3. One-on-one
The content will include products and services that credit unions offer, scenarios, and examples that employees can relate to and information to assist credit union employees with targeting sales opportunities.

Who should attend?

  • Regional leaders
  • Department leaders
  • Branch team leads
  • Contact center team leads
  • Managers
  • Assistant managers
  • Trainers

Assuming the credit union sends three employees for a total investment of $1,947 the credit union only needs to increase sales in ONE of these categories:

  • 13 additional checking accounts

  • $180,000 more in deposits

  • $90,000 more in recaptured loans

  • 17 additional assurance products

  • 12 additional active credit cards

It’s expected each attendee will sell each of the above TWICE in the first year, returning 30x the investment.
Presented by:

Nick Brown

President and CEO of SalesCU

  Sharing his 20+ years of credit union sales and leadership experience using practical and proven techniques and strategies that actually work in a credit union setting.

Workshop Pricing

3-Day Pricing: $999

Special League/Association membership price $649

Workshop Schedule

Only 35 seats available per event. Hosted virtually through Zoom Meetings.

December 6-8, 2022

10:00 am – 3:00 pm (ET)

Registration closes 11/25/22

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